About Us > Our Values

Our Values

Here at Sterling Private Wealth, our mission statement is:

‘Enlightened financial advice from empowered financial advisers’

Sterling Private Wealth’s client-centric culture focuses on supporting and developing the relationship between adviser and client. We listen, seek client feedback and act upon it, and strive to achieve a depth of knowledge about our client’s needs, an objective which is shared and understood by all our Practice staff.

  • We know what is important to you and what you value in the relationship, and what’s important to you is important to us.
  • We give you confidence that the right financial decisions are being made.
  • We take what seems complex and involved and make it simple and easy to understand.
  • We keep you up-to-date with financial information that is relevant to you, so that you know we are doing everything to enhance your long term wealth.
  • We genuinely want you to succeed.
  • We will get you to think about financial matters that you haven’t but probably should have.
  • Ultimately, you don’t know what you don’t know and it’s our job to add value by knowing what you need to know.

Our business commitment is a simple one: behaving in a responsible, ethical, and trustworthy manner.